José Treviño, BA

José, who holds a degree in International relations from El Colegio de México, has nearly thirty years of public and private sector professional experience, the last thirteen of which have been dedicated to assisting the Mexican government and US and Canadian investors achieve their trade and investment goals in the NAFTA marketplace. Calling upon a wealth of public and private sector contacts, José specializes in assisting foreign investors establish or expand their presence in Mexico and in providing representation before government.

José is currently Vice-President for North America, West Coast, at the Mexican Council for Foreign Trade (COMCE), a Mexican private sector organization dedicated to promoting exports and attracting foreign investment. COMCE interacts with leading business associations across the globe.

From 1999 to 2001, José served as the Executive Vice-President for North America of the Mexican Investment Board (MIB), a non-profit organization sponsored by the private sector and the Mexican Government to attract direct foreign investment to Mexico. During his tenure at the MIB, José was instrumental in assisting several Canadian and US companies identify and develop business opportunities in Mexico’s telecommunications, manufacturing, environmental, energy and infrastructure sectors. José also organized and spoke at seminars in numerous cities across the US and Canada highlighting investment opportunities in Mexico in sectors such as infrastructure and electronics. Acting as an advisor and interlocutor between US and Canadian companies and Mexican authorities, Jose contributed to their goals of investing and doing business in Mexico.

From 1991 to 1999, Jose served as a diplomat in Mexico’s NAFTA Office in Washington, D.C., where he participated in the NAFTA negotiations, playing an important role in lobbying the US Congress, coordinating the Mexican communication campaign, and, as of 1994, leading the Office’s economic and political analysis unit on telecommunications and transportation matters. Jose was also a member of the NAFTA Energy Chapter negotiating team. Jose was a frequent speaker at various NAFTA forums, in which he emphasized investment opportunities and developments in Mexico related to these fields.

José has also held important positions with the Mexican public and private sectors in areas such as brokerage, mining, transportation, and nuclear energy. From 1980 to 1982 José was a member of the Mexican Delegation to United Nations in Geneva and at the International Atomic Energy Agency in Vienna. José also served as the Deputy Director of International Policy for the Mexican Secretariat of Budget, where he wrote presidential speeches on foreign policy and the annual State of the Union Address.

José, fluent in English, Spanish and French, and based in Mexico City, has authored publications on a variety of topics, including nuclear energy, and translated two books from English to Spanish. Jose has completed course work in various disciplines such as Maritime Transport Management at Cambridge University; and Business Administration at Mexico City’s IPADE Institute (Pan-American Institute of Top Management).